What is WhatsApp Marketing?
WhatsApp is an upcoming tool in the field of marketing where customers get easily connected with friends and family. It is fast, simple, and a convenient mode of messaging. WhatsApp Marketing enables businesses and customers to link quickly on a platform they are familiar which builds a trust factor.
How to do WhatsApp in the marketing field?
WhatsApp not only shares messages; it can share the audios and videos too. All you have to do is first install the app in the mobile or use it in your Mac or Windows PC’s.
Why should you use WhatsApp for marketing?
- It is an ideal platform to deal with customers to focus on achieving the targets as it is the most engaging marketing channel.
- There is no special tool to manage your account as it is designed specially for the small businesses.
- There is no advertising facility in WhatsApp but in the field of marketing or business which can help you save your time and energy.
- The app has an exclusive interface where it can handle the company’s communication with its consumers.
What are the Essential Features of WhatsApp Business App?
Some of the benefits over the standard version of WhatsApp is that companies can reach their customers by automating, sorting and rapidly responding to their messages. Other business-friendly features include:
Dedicated Business Profiles
Business profiles such as email addresses, physical location and a small introduction about yourself can personalize your profile with professionalism.
Pool all the frequently asked questions by the customers and respond to it quickly in no time.
Sometimes, it would be difficult to respond to customer queries, automate a greeting message which doesn’t leave the customer disappointed in expecting an instant reply.
Organize your contacts and chats using the labels which can help you distinguish your task making it easier for you.
There are few metrics which have to be followed to have a backup on numerical data analysis to get the real insights of taking necessary actions.
WhatsApp Marketing Strategies helps you to highlight yourself as it paves a way to reach your brand to numerous customers in a quick span of time.
1. Reaching Your Target Audience
WhatsApp Marketing: Identify the customers by understanding their needs by performing a lot of research. You can also use an individual number to handle the customer service only for this function.
2. Offer Great Value to Design a Phone Database
It is not recommended contacting your clients to seek their contact number as you are not mutually associated. Make sure you exchange a great value like a promotion, valuable information or a freebie which can make it much easier to share their contact number with you by making them your potential clients or customers.
3. Providing High Standard Customer Support
Create a positive reputation to ensure that you provide high end customer support to your clients. It is also a boon for small businesses as you can send audio snippets, videos, GIFs and documents.
4. Using the WhatsApp Story Feature
Most of the companies share their stories in social media like Facebook, Twitter, WhatsApp or Instagram. You can make use of this as an advantage for your business by combining a special offer and also give a sneak-peek of a new or unannounced product or service with a unique trait.
5. Using Third-Party WhatsApp Marketing Tools
You can use a third-party software such as WA Panel, Bulk WhatsApp Sender, and much more for sending customer messages along with an unlimited message broadcast which can increase more possibilities of reaching your clients or consumers.