In recent years, WhatsApp has been the most popular messenger app with more than two billion users. This app not only helps in connecting with friends and family but also increases business by connecting with their customers using the WhatsApp Business API on their Favourite channel.
Key Features of WhatsApp Business API
The WhatsApp Business API offers a suite of compelling features for businesses seeking to enhance their customer communication and support. Two-way communication allows real-time interactions, strengthening customer relationships.
Multimedia support enables the exchange of images, videos, documents, and voice messages, fostering rich and engaging conversations. The integration of chatbots streamlines responses, automates common queries, and enhances customer service efficiency.
Broadcasting functionality empowers businesses to disseminate messages to multiple recipients, perfect for sharing updates and promotional content. Message templates ensure structured communications like appointment reminders.
WhatsApp’s robust end-to-end encryption guarantees message security and privacy, making it a trusted platform for confidential exchanges.
Reasons to use WhatsApp Business API
There are various reasons that would benefit an individual or the customers by using WhatsApp for Business. Some of them include
- WhatsApp is the easiest, and the most convenient way for a business to get in touch with customers on a daily basis.
- It helps to avoid crowded inboxes where you can establish a direct and long-term connection with your customers.
- Using the WhatsApp Business API boosts your conversion rate enhancing customer satisfaction.
- It is not only convenient but also efficient and fun where you can share text messages, images, audio, videos, emojis, and files of any kind with your customers.
- WhatsApp Business helps small, medium, and large-scale businesses to connect with customers worldwide.
- The features of using WhatsApp are so simple compared to other messaging apps.
How to use WhatsApp for a business
WhatsApp Business API is applicable for both Android and iPhone with basic features for support such as fast replies, labels, and setting a business profile.
On signing up for WhatsApp Business, your account will automatically be listed as a business account where you can set a business profile for branding.
Even when customers begin a conversation with you, they can view your company name and logo even when they haven’t saved your number in their contact list. This helps them view all the relevant information at a glance relating to your business like the cover photo, address, email, website, description, and your business hours.
You can clearly connect your WhatsApp profile with the customers as they can reach out to you in alternative ways or learn more about your business.
Messaging tools for WhatsApp
Promotional messages, broadcasting, and spam – Generally, WhatsApp Business API prohibits sending bulk messages like coupon codes, gifts, cold call messages, and upselling but applying it to certain words or phrases makes your message sound too promotional.
Opt-in – You can send messages to people who (1) have sent you a message or (2) have actively consented to receive WhatsApp messages from your business. You can reach either in two ways:
Read also Bulk WhatsApp Marketing Coimbatore.
Session Messages
- It is similar to sending messages in the normal WhatsApp where you can easily send texts, emojis, stickers, weblinks, images, videos, and files but however in the “service window”, you can answer an incoming request only within 24 hours.
- If you miss this window after 24 hours, you have to ask permission from your customers to contact them again with a predefined message template.
- Automation like WhatsApp chatbots are made possible but a human service agent is required to handle it.
Template Messages
- Template Messages have a major role in communication using the WhatsApp Business because you can send predefined messages in large volumes, such as order confirmations, reminders, or shipping updates.
- Creating your own template messages for individual use is also made possible. WhatsApp charges a small fee for all template messages because you can send the message even after the 24 hours have passed.
End-to-end encryption and data privacy
In the WhatsApp, the messages and data are end-to-end encrypted and securely stored to restrict the third-party providers to read them.
To sum up, WhatsApp is termed as a ‘Business Solution Provider’ because receiving messages from customers is always free and moreover it abides with a strict commerce policy making it poised to become the most powerful channel for customer communication.
Conclusion
In conclusion, WhatsApp Business API represents a powerful tool for businesses seeking to enhance customer communication and engagement. With its ability to integrate seamlessly into CRM systems, send automated messages at scale, and provide a direct and familiar channel for customer interactions,
WhatsApp Business API offers numerous advantages. However, it is essential for businesses to adhere to WhatsApp’s guidelines, obtain user consent, and use approved message templates to ensure compliance and deliver valuable, relevant, and personalized experiences to their customers.
Read also WhatsApp Marketing in Chennai.
